Own Your Prime
Client: Almond Board of California
When new research came out about the benefits almonds have in exercise recovery, with almonds even being called “the ultimate exercise snack”, we knew the only person who could speak about prime performance was athletic legend, Mr. Prime Time himself, Deion Sanders.
A FEW NUMBERS:
143% over-delivery of impressions
2x as much social commentary
2x eCommerce performance
3x higher click-through rates
Almond consumption increased +5 pts
Total impressions: 1,394,345,605